What to Do When Your Google Ranking Drops

If your website’s Google ranking has suddenly dropped, don’t panic! It’s not the end of the world. In this blog post, we will discuss some of the things you can do to diagnose and fix the problem. These advices are coming from SEO company Malaysia. Sometimes a ranking drop is just a blip on the radar, but sometimes it’s an indication that there is something seriously wrong with your website. Don’t wait until it’s too late – follow these steps today and get your ranking back on track!

Check SEO Basics

If you’ve noticed your website’s Google ranking suddenly drop, the first thing you should do is check your SEO basics. This means making sure your website is properly optimized for search engines. Start by looking at your titles and tags to make sure they’re accurate and relevant. Then, check your website’s content to ensure it’s keyword-rich and informative. Finally, take a look at your backlinks to make sure they’re high-quality and from reputable sources. By taking these steps, you can probably fix any minor SEO issues that may be causing your ranking to drop. However, if you can’t identify the problem or correct it, it’s best to consult with an experienced SEO professional.

Check for Google Algorithm Updates

When you notice your Google ranking has dropped, the thing you should do is check for any updates to the Google algorithm. Google makes hundreds of changes to its algorithm every year, and some of these can have a significant impact on search results. If there has been an update, it’s possible that your website no longer meets the criteria for high-quality results. For example, if Google has introduced a new algorithm that places a greater emphasis on mobile-friendly websites, then you may need to make some changes to your site in order to regain your previous ranking. Likewise, if there has been an update that penalizes sites for excessive use of keywords, then you may need to revise your content in order to avoid being penalized. By keeping up-to-date with the latest algorithm changes, you can ensure that your website continues to meet Google’s standards for high-quality results.

Check Google Search Console

Google Search Console is a free web service that allows website owners to check indexing status and optimize visibility of their websites. The Console also allows website owners to submit and check sitemaps, crawl errors, and robots.txt files. If you notice that your Google ranking has dropped, the following thing you should do is check Google Search Console to see if there are any issues that need to be addressed. For example, if your website has been de-indexed, you will need to submit a new sitemap in order to get your site re-indexed. Alternatively, if you see that there are a lot of 404 errors, you may need to redirect those pages to other pages on your site in order to improve the user experience. By taking action to fix the issues that are identified in Google Search Console, you can help to improve your website’s ranking in Google search results.

Check Google Analytics

Many businesses rely on Google for their web traffic, so it’s no surprise that a drop in ranking can be cause for alarm. However, there’s no need to panic just yet. Before you take any drastic action, it’s important to check Google Analytics to see if there has been a corresponding drop in web traffic. If there hasn’t been a significant drop in traffic, then the drop in ranking is likely due to a change in Google’s algorithms and will eventually correct itself. However, if you do see a drop in traffic, then that’s an indication that something else is going on and you’ll need to take a closer look at your website. Checking Google Analytics is one of the steps in troubleshooting a drop in ranking, and it can help you determine whether or not you need to take further action.

Check Site Speed

Anytime your Google ranking drops, another thing you should do is check your site speed. There are a number of ways to do this, but the most important thing is to make sure that your site is loading quickly and efficiently. There are a number of factors that can affect site speed. Therefore, it’s important to identify the specific issue and then take action to fix it. In some cases, simply optimizing your code can make a big difference. In other cases, you may need to invest in a more powerful server or consider using a content delivery network. Whatever the cause of your slow site speed, addressing it can help to improve your Google ranking.

Check Mobile Friendly

When your Google ranking drops, the thing you should do is check if your website is mobile friendly. In today’s day and age, more and more people are using their mobile devices to access the internet. As a result, Google has been increasingly giving preference to websites that are mobile friendly. If your website is not optimizing for mobile devices, it is likely that your Google ranking will suffer as a result. There are a number of ways to make your website more mobile friendly. For example, ensuring that all of your content can be easily viewed on a small screen, minimizing the use of pop-ups and flash animations, and making sure that your site loads quickly on all devices. By taking these steps, you can help to ensure that your website retains its good Google ranking.

Check Keyword List

Checking your keyword list is a crucial step to take when you notice your Google ranking has dropped. By looking at which keywords have lost position, changed SERP features, or have low click-through rates, you can determine what might be causing the drop in ranking. Low CTR could be indicative of a poor result, which can lead to a drop in ranking. If certain SERP features are no longer appearing for a particular keyword, that could also account for a drop in ranking. Once you’ve identified potential causes for the drop in ranking, you can take steps to correct them. For instance, if your CTR is low, you can work on improving your result. If SERP features have changed, you can adjust your keyword strategy accordingly. Checking your keyword list regularly can help you keep on top of these changes. It can ensure that your Google ranking doesn’t drop unexpectedly.

Final Thought

A drop in your Google ranking can be alarming, but it’s important to remember that there are a number of potential causes. By checking Google Analytics, site speed, mobile friendliness, and your keyword list, you can narrow down the cause of the problem and take steps to fix it. With a little bit of effort, you can help to ensure that your website keeps its good Google ranking.

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