Shopify vs Shopify Plus (2024) — What’s the Difference?

In the world of e-commerce, Shopify has established itself as one of the leading platforms for building and managing online stores. But what about Shopify Plus? How does it differ from the regular Shopify offering? In this article, we will explore the differences between Shopify and Shopify Plus, focusing on their features, pricing options, and key distinctions that set them apart.

What is Shopify?

Before diving into the comparison, let’s briefly recap what Shopify is. Shopify is a popular e-commerce platform that allows entrepreneurs and businesses to create their own online stores. It provides a wide range of tools and features to help with store setup, product management, payment processing, and more. Shopify offers simplicity, scalability, and an intuitive interface, making it a popular choice for small to medium-sized businesses.

What is Shopify Plus?

Shopify Plus, on the other hand, is an enterprise-level solution offered by Shopify. It caters to larger businesses and high-volume merchants with advanced needs and requirements. Shopify Plus provides additional features and capabilities beyond what the regular Shopify plans offer, aiming to meet the demands of large-scale and rapidly growing businesses.

Shopify vs. Shopify Plus: Pricing Options

One of the key differences between Shopify and Shopify Plus lies in their pricing structures. Shopify operates on a tiered pricing model, offering different plans based on the size and needs of your business. The plans range from Basic Shopify, Shopify, and Advanced Shopify, each with varying features and pricing.

Shopify Plus, however, follows a different pricing model. It is a fully customizable solution, and its pricing is tailored to each merchant’s specific requirements. This means that the cost of Shopify Plus can vary significantly depending on factors such as the size of the business, the level of customization needed, and the expected volume of sales. To get an accurate quote for Shopify Plus, interested businesses need to reach out to the Shopify Plus team directly.

10 Key Differences Between Shopify & Shopify Plus

Now, let’s explore some of the key differences that set Shopify and Shopify Plus apart:


Shopify Plus partners you with a merchant success manager

One notable advantage of Shopify Plus is the dedicated merchant success manager that is assigned to each Shopify Plus merchant. This manager serves as a point of contact and provides personalized support and guidance to ensure the success of the business.

Shopify Plus offers the flexibility to customize the checkout process using Liquid, a powerful templating language. This allows merchants to create a tailored checkout experience that aligns with their branding and specific requirements.

Shopify Plus offers unlimited staff accounts

Unlike the regular Shopify plans that limit the number of staff accounts, Shopify Plus provides unlimited staff accounts. This is particularly beneficial for larger businesses with multiple team members involved in managing the store.

Shopify Plus allows more API integrations

Shopify Plus offers advanced integrations and API access, allowing businesses to connect their online store with various third-party applications and systems. This level of flexibility and integration options can be invaluable for businesses with complex operational needs.

Shopify and Shopify Plus have different transaction fees

Another significant difference between Shopify and Shopify Plus lies in the transaction fees. While Shopify charges a transaction fee for each sale made through external payment gateways (in addition to the payment gateway fees), Shopify Plus eliminates these transaction fees. This can result in significant cost savings for high-volume merchants.

Shopify and Shopify Plus have different promotional discounts

Shopify Plus provides additional flexibility in terms of offering promotional discounts. While regular Shopify plans limit the types of discounts that can be applied, Shopify Plus allows for more advanced and customizable discount options.

Shopify Plus offers more detailed analytics & reporting

For businesses that require in-depth analytics and reporting capabilities, Shopify Plus offers advanced reporting tools. These tools provide deeper insights into sales, customer behavior, and other key metrics, empowering businesses to make data-driven decisions.

Shopify Plus is better equipped for international/multi-currency sellers

Shopify Plus offers enhanced capabilities for international and multi-currency selling. It provides support for multiple languages and currencies, allowing businesses to expand their reach and cater to a global customer base more effectively.

Final Thoughts on Shopify vs Shopify Plus

In conclusion, Shopify and Shopify Plus are both powerful e-commerce platforms, but they cater to different needs and requirements. Regular Shopify plans are suitable for small to medium-sized businesses, offering a user-friendly interface, scalability, and essential features. On the other hand, Shopify Plus is designed for larger enterprises with more complex needs, providing advanced customization options, dedicated support, and additional features to drive growth. Shopify Website Builders, a top Shopify web design agency, can support your fledgling eCommerce store business by building and customising an expert store on the Shopify platform. By modifying the layout and theme, adding products and categories, integrating payment and shipping methods, and optimising the store for search engines, our seasoned in-house Shopify design team can create and develop an aesthetically beautiful and user-friendly store.

When deciding between Shopify and Shopify Plus, businesses should consider their size, expected growth trajectory, budget, and specific requirements. It is recommended to evaluate your current and future needs and assess whether the added features and capabilities of Shopify Plus align with your business goals.

Ultimately, both platforms offer solid solutions for building and managing online stores. The choice between Shopify and Shopify Plus depends on the unique needs of your business. Whichever platform you choose, Shopify’s reputation for reliability, ease of use, and extensive app ecosystem makes it a reliable choice for e-commerce success.


james is a passionate writer and e-commerce enthusiast with a keen interest in Shopify store design and optimization. With years of experience in the industry, james has helped numerous businesses create visually stunning and highly functional Shopify stores that enhance the shopping experience for their customers.

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