The Difference Between Leaflets, Booklets and Brochures

hLeaflets, booklets and brochures are highly essential to businesses and organisations as vital marketing tools. Despite being very cheap, all of them are beneficial for seeing the face of success. You can apply any of them, but sometimes they can be confusing to you. I mean, if you fail to differentiate, it will result in disappointment.

No worries, I will thoroughly show you the difference between leaflets, booklets and brochures in this article.

Table of Content

  • Difference by Definition
  • Difference by Paper Size
  • Difference by Application

Difference by Definition

Let us start with the definitions. These terms are interchangeable and ambiguous. So to make it clear, allow me to uphold their definitions with features!

Leaflet: According to the industrial experts, a leaflet is a type of paper advertisement. It is also known as a pamphlet or circular. A person or a body produces this for mass distribution. Generally, it aims to promote a brand through discounts, invite prospects to an event, or introduce them to a launched product.

Booklet: A booklet is a small-thin book with some pages and a paper cover to provide a target audience with some information. You can also call it a catalogue, pamphlet, training manual or handout. Booklets are full of resources. It is a fantastic way of increasing brand awareness by providing necessary information to targeted people.

Brochure: A brochure is an informative paper document or a corporate marketing tool for promoting a product or service. It takes a folded shape to comprise information. A brochure can also be a set of unfolded paper documents.

Difference by Paper Size

Let us get very clear about the paper sizes of these marketing tools to help you meet your printing needs. I will gradually mention leaflets, booklets and brochures.

Paper Size for Leaflet Printing 

The a4 leaflet printing should be 21 x 29.7 in cm or 8.3 x 11.7 inches

The a5 leaflet printing should be 14.8 x 21 in cm or 5.8 x 8.3 inches

The a6 leaflet printing should be 10.5 x 14.8 in cm or 4.1 x 5.8 inches

The a7 leaflet printing should be 7.4 x 10.5 or 2.9 x 4.1 inches

The square one can vary from 7.4 to 21 cm or 2.9 to 8.3 inches

Paper Size for Booklet Printing 

The apt size of small booklets is 5.5 x 8.5 and 8.5 x 11, whereas the ideal size of large booklets is 12×12 for printing.

Paper Size for Brochure Printing 

Whether you need premium brochure printing or something else, the standard brochure sizes are as follows:

8.5 x 11

8.5 x 14

11 x 17

11 x 25.5

Difference by Application 


Leaflets are recommendable as a direct marketing tool. You can hand them out to the prospects and storm their minds. These are most useful when you have crucial things to deliver to a large audience. Else, you can utilise them to spread your vital business information like unique selling points, contact details, etc. It would help best if a leaflet contains a catchy slogan or a thought-provoking question.


Booklets are handy for providing necessary information to the intended people precisely. They look like a book. It helps best to use for enriching knowledge or user experience. It also includes visual aids or actionable tips to help customers decide quickly.


The brochure is a powerful way of highlighting the service/product’s value. It contains images to help the customer realise contrasts. Sometimes it becomes urgent to showcase the betterment to beat the competition. This is a minimalist approach to raise your brand awareness. There is a superb combination of texts and images in the brochure.

The Ending Thoughts

So these are the difference between leaflets, booklets and brochures. Feeling okay? Hope so! Having a years-long experience in Print Britannia, I have shared my opinion. Thanks for reading this post.

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