The relationship between AI and web development is constantly evolving in the digital age. Therefore, the agents involved strive for Artificial Intelligence (AI) to continue its rapid expansion and spread to all levels of society.
However, they also encounter certain reluctance. The perception of many people is not in line with reality. For a sector of society, AI. is distorted by the image that movies and TV series have offered of it. However, few still realize that this technology is already among us. It is used daily, even in the most everyday processes.
Facebook, Siri or Netflix are just some of the everyday uses of AI without the need to leave home. So now it’s time to analyze the impact of Artificial Intelligence on UX.
How AI impacts Website design
Artificial intelligence is much more than a buzzword, with quite a few companies exploring its capabilities across a wide range of sectors. While the technology is still in its infancy, it has contributed to significant advances and disrupted entire industries.
Companies are beginning to create solutions based on artificial intelligence. Thus they automate web development and design work in this long-distance race.
What is artificial intelligence in web development and design?
AI is the technology that uses tools, such as machine learning to implement web development and design trends and tasks. As a result, you can complete web design projects on your own.
Despite its youth, there are already many publicly available website building platforms. They can automatically create websites for users and include tools like Wix ADI, TheGrid, and Adobe Sensei.
Appsocio is always there to help make your life easier with our mobile application development services suite. Whether you need an e-commerce platform or a location-based app, we’ve got you covered.
Powerful editing capabilities
In the past, websites were static, immovable. What we saw on the screen was what we got. If you wanted to edit a page or change the layout, you would have to dive into the code. Today, Constant Contact’s AI builder and responsive design make it easy to edit pages on the fly.
Customize or edit layouts and sections as you like. Add a page. Delete a section. Change the design. Whatever you do, the AI can track your actions and then respond accordingly. With a mobile-responsive AI website, you never have to worry about breaking your website design.
logo maker
A logo is a vital part of any website. When done correctly, it is the symbol of your business. When people hear your name, that image will come to mind.
That is if you do it the right way. In the past, creating a logo required you to hire a specialist. It would help if a graphic designer could take your name and idea and then turn it into various design concepts. This took time, energy, and money, especially to find the perfect design.
Don’t know how to create a logo? Or maybe you have a limited budget? That’s not a problem. With Constant Contact, create a logo in no time with our built-in logo maker.
Enter your brand name and tagline (if you already have one) to create your logo. AI-powered LogoMaker will instantly generate hundreds of high-quality, aesthetically pleasing logo options that match your name and tagline.
There are no templates, and there are no redundancies. The AI system creates a unique design element and tailors it specifically to the information you provide. Once you select a logo, you have unlimited customization, including:
- The icon
- Topics
- Sources
- Colours
- Font size and style
- Spacing
Once you’ve completed your logo, you can download it free in various high-resolution file types. This makes it easy to place it on your site, marketing materials, and more.
Appsocio is always looking for innovative ideas to develop cutting-edge apps for our clients as an app development company. Our app developers are among the best in the industry because they understand that each client is unique!
Monitoring and analysis
When it comes to running an online store, it’s hard to keep track of significant numbers, trends, and metrics. However, with Constant Contact, track your website’s performance and discover:
- Who visits your website
- how long are they
- How do they get to the site?
- And what content was engaging?
All this information is automatically compiled into charts and visualizations. And you have access to it through your analytics dashboard. There is no need to go to a third-party site or have a unique skill set. It’s easy to see how third-party performing. You can also find areas to improve.
How the combination of AI and UX can improve web design and development?
Although AI cannot match human skills at this point, there are several ways through which it can transform web design and development:
- Automation and self-generation of code
AI-based web development tools can help programmers automate various basic tasks, thereby increasing their work efficiency. For example, they manage to update database records, add new forms, predict code to solve specific problems and use the predictions to select the most suitable solution.
- Improved user experience with chatbots
More and more websites are adopting chatbots to improve UX. For example, The 2018 States of Chatbots report outlined the following anticipated use cases for chatbots in the coming years: “For example, a chatbot might ask a visitor to answer questions about the browsing experience and website design.
Based on the inputs, it will provide web developers and designers with these valuable insights.” This process will improve the quality of the relationship between AI and UX and data acquisition.
- Improved testing and quality control
AI algorithms can be used to test an app without human intervention. In this way, they can generate predictions for essential application parameters and predict errors and inefficiencies by analyzing large amounts of historical test data. As a result, they can increase the speed and improve the effectiveness of the process.
Brands that already use AI to improve the user experience
Technology drives all businesses, whether small or large. And AI is one of the most important components of the broad spectrum of emerging technologies surrounding the economic world.
Brands have not missed this opportunity, and it is already possible to name large companies that have focused on the application of this technology and promote the IA/UX binomial:
- Netflix. Craft personalized movie trailers to engage viewers by studying their behaviour and choices.
- Sephora. Recommend products and make it easy for the user to use an app to show them how they would look.
- Starbucks. It uses an algorithm to build a customer history. It considers your orders, the temperature and even what the user wants before knowing this.
- Disney. Track audience reactions. While they are watching a movie, you can gauge whether the viewers like it or not.
- Amazon. Amazon Rekognition is an option that is based on facial recognition. It can identify any object or person in the image or video.
If you’re looking for app developers who will do anything it takes to ensure success, then Appsocio is the perfect partner for you.
The future of AI & UX in design
AI can help understand user behaviour, habits, and needs based on the data collected and configure the content they see accordingly. It is possible to imagine a future full of potential for cases such as:
- Google Featured Snippets. These are the featured links that appear when you perform a search. They occupy the first positions before the organic results. Featured snippets answer the user’s question immediately.
- App to pay with the mobile. They have broken barriers and have been carried away by an increasingly dependent market on their smartphone. Paypal, Venmo, Samsung Pay, BBVA Wallet, Orange Cash, and Google Wallet stand out.
