Being a business owner, it is quite natural to be puzzled about the Android and iPhone debate. Both seem to have a market yet, it is boggling. If we look into the stats, Android users surpass iPhone users. As they are cheaper than an iPhone, people from different strata of society use Android smartphones. But it doesn’t mean you should invest only in Android and leave the iPhone for good. Even though a lesser majority uses iPhone, it can help you reach your targeted audience easier. If you’re still puzzled by the choice, here are a few reasons why your business need an iPhone App Development.
1. Security is assured
Compared to Android smartphones, the iPhone comes with enhanced security features that can prevent security breaches to a great extend. Android is more vulnerable to malware attacks, viruses, and phishing. As a business, you will be gathering sensitive data from the users. In fact, it won’t be wrong to say that they are trusting you with the data. You can’t afford to get it trespassed by a third party. So for better security, it is highly recommended to build your app in iOS with the help of App development company in Kochi, Kerala..
2. Know whom you are talking to!
The audience is the key if you want your business to run. Android has a vast number of users that it is time-consuming to actually understand your niche crowd from that. On the other hand, iPhone has a niche user base which makes it easy for you to understand them. It is easy to study their preferences, likes, and interests so that you can market accordingly. It will also help you to know how likely they are to run your app and be a frequent user.
3. Reputation. It comes free with iOS
No business can grow unless you gain a good reputation for it. It comes free with iPhone. The users belong to a particular category, unlike Android users that investing in iOS apps is going to skyrocket your reputation. To be in the Apple App store, you need to undergo premium-quality checks and verification which increases the trustworthiness of the brand. It also protects the data, whether it be personal or enterprise making it safer for the users to rely upon it.
4. UI is something
Nothing will keep your targeted audience hooked to your app if it doesn’t have a fluid user interface. An uncluttered user interface can do magic. People often rate an app or a business for its ease of ease. The easier it’s to use the better user experience they get. And more likely are the chance that they will get back to it. iOs app developers in Kerala can give you a more detailed insight on the importance of UI and how Apple provides seamless UI and UX helping your brand grow.
5. Want ROI? Then Apple!
Money is an element and it’s the most pivotal in business. The cost of building an iPhone app and an Android app can be the same but there is a considerable difference in the return of investment (ROI). As Android users are near to 3 billion, it is more fragmented than Apple users. It affects the ROI and reduces the return. On the other hand, the users of Apple are more specific and have higher chances of making use of the app ensuring a higher return of investment. If you are sketching a paid app, then Apple should be your go-to station. Because when compared to Android, Apple users are more likely to download paid apps.
6. Market Matters!
Android users are scattered all over the world. Yet, they cannot be trusted as a user. Whereas, a lion’s share of Apple users are living in developed countries such as US and UK. Therefore, if you want your business app to be successful, you should first find a market in developed countries. They are more likely to download your app, retain it and use it. They even favour paid apps that can help you gain momentum in the foreign market. It can help you scale your business to a global level. Building your own app with the help of an iOS App development company in Kerala is the best option to start your journey towards a bigger goal.