Shopify is indeed one of the best platforms to build your online stores because this platform is dedicated exclusively to eCommerce. Thousands of online stores use Shopify due to its unmatched features and functionalities. You may find building a store on this platform easy because it comes with various tools to assist the development. To get a robust and unique store, you need to hire an eCommerce development company.
With around a million stores already using this technology, it becomes hard to establish a unique identity for your business. The usual features may help you survive, but they can’t achieve your goals. Today we discuss how a custom eCommerce development company can transform your online stores.
Why is Shopify the best choice for eCommerce development?
With the presence of so many technologies to build an eCommerce store, it is obvious to wonder about the worth of Shopify. Below are some points you can go through before hiring a custom eCommerce development company for your Shopify store.
- Shopify contributes to more than 20% of the total eCommerce websites worldwide.
- There are more than 4000 apps for robust features and functionalities in your store.
- The industry has witnessed a staggering growth of around 48% in Shopify stores last year.
- Shopify contributed a global economic activity worth $300 billion in 2021.
- In 2021 more than 50 million people used Shopify stores to buy products and services.
- More than 45% of traffic on Shopify stores comes from mobile devices.
- Shopify enables your business to target any country with support for over 160 languages.
- 2.1% was the average conversion ratio recorded for Shopify stores in 2021.
- More than 50% of people who choose Shopify are first-time sellers in the digital universe.
- You can build a Shopify store even without any technical knowledge. However, Shopify experts are recommended for custom eCommerce development.
How Custom eCommerce development transforms your Shopify store?
With so many user-friendly tools to develop a Shopify store, you may wonder whether to hire an eCommerce development company or not. It is a fact that you can launch your eCommerce store comfortably by using the latest tools and outstanding customer support easily.
Before you go ahead with this decision, let’s have a look at some extraordinary features you get by using a custom eCommerce development company. These features can transform the way ordinary online stores engage with their users.
Matching the Brand Guidelines
The first thing you need from your Shopify store is that it should be the best representation of your business. Following brand guidelines are essential to gain the trust of your users, otherwise, your store may get lost in the crowd.
The custom eCommerce development company will make the necessary tweaks in color, design, and other interactive components to establish a separate identity. They can even help develop a new theme from scratch to match your requirements.
Making your store responsive
You can ignore the need for a responsive design for an eCommerce store. If your store design is not responsive, you may lose up to 50% of your potential users. Wondering why? Recent studies state that more than 60% of traffic on eCommerce stores comes from mobile devices.
By hiring a good eCommerce development company, you can ensure the delivery of equally good experiences on all screen sizes. He can make the changes required to the responsiveness of your theme for the betterment of your ROIs.
Optimization of SEO components
Not paying attention to the SEO optimization of your online stores may turn into a fatal mistake for your business. You can depend on expensive paid promotions to reach the target audience. Optimizing the website for search rankings can help you get organic traffic.
Organic traffic is the lifeline of your store, and only experienced custom eCommerce development experts can overcome all the SEO challenges for your store. They have good knowledge about components that harm or nurture the search engine rankings of your webstore.
Flawless third-party integrations
You will need to use various third-party integrations for building an eCommerce store using Shopify. These integrations may include shopping carts, payment gateways, loyalty programs, and more.
You have to sustain the user experience in your store with the flawless functioning of these integrations. Only an experienced eCommerce development company can help you with it.
Easing the Customer Journey
When you hire a custom eCommerce website development company, they help you enhance the user journey. They can add some unique features and functionalities to tempt the users for completing their purchase. If the consumer journey is not up to the mark, your store may become a victim of cart abandonment.
So now you know why having a good eCommerce web development company by your side benefits your business. Choose the custom eCommerce development company carefully to get the best results. You can hire companies with a good reputation for developing eCommerce stores similar to yours.