What would you do if your business closed its doors? Would you change your name and open a similar business under the new identity? Maybe you’d follow in another entrepreneur’s footsteps of adding an SEO service to your business and open something completely different, or maybe you’d retire altogether. Whatever path you choose, would you try to capitalize on the company’s previous success by using it as a starting point for future endeavors? Would you go back to the well?
Who are Your Competitors?
To improve your chances of success, you should research businesses in your local area that offer similar services or products. You can also check out review sites to learn more about those businesses. For example, if you’re considering opening a bakery, be sure to browse and review your potential competition. The better you understand what’s being offered, the better prepared you’ll be to create a successful business plan. With that in mind, here are some popular review sites: Yelp; Google Places; Angie’s List; Insider Pages; CitySearch.
Your Brand, the Consumer, and Google
The two most common ways brands connect with their customers are through advertising and in-person interaction. However, there is a third way: connecting with consumers via digital and internet media. Though it might be easy to overlook, your brand’s presence online can have a significant impact on consumer perceptions. Make sure you’re aware of how and why Google search results affect your brand perception. When done right, SEO efforts that focus on online reputation management can boost your business by putting it at a competitive advantage with the help of SEO firm Chandigarh against other companies looking for success online.
How do You Measure Up?
Website statistics are a good way to see how your site is performing in terms of visitor engagement, but only a few tools will tell you how well your site measures up against industry standards. SEMrush is one such tool. The free version of their platform enables you to track keywords for organic and paid search traffic and get an understanding of your competition’s performance through insights into their organic and paid search traffic. For more in-depth research, you can purchase reports detailing information such as keyword rankings, organic traffic, backlinks, competitive domains, and much more. In our opinion, SEMrush is a must-have tool for any online business looking to provide value through content marketing.
How can You Increase Visibility?
Though you may be tempted to dive into blogging, social media, or other kinds of digital marketing, those approaches can be time-consuming and expensive. But you should do something—anything—to get your business in front of potential customers. Before long, that increased visibility will have a snowball effect that generates additional search traffic organically. How? People will recommend your business to others; they’ll share news about it online; they’ll include it in their daily conversations with friends and family members; and so on. All told, according to Entrepreneur magazine, free online visibility can account for as much as 80 percent of all new leads.
What to Watch Out for
Researching SEO for your business or website can be difficult. There are tons of moving parts, and it’s easy to get overwhelmed by all that is happening in search engines these days. With Google Penguin rolling out into play and keeping watch over page rankings, there are many ways you can slip up and have a business taken down from its position online without even knowing what happened to it. To make sure you stay above water in terms of your search engine ranking, don’t forget about one incredibly important aspect: competition. When starting a new site or getting a new business ready for market, pay attention to competitors as well as content; if there is no competition present, that could mean your results are not going to be very good when things start ranking.
How to Leverage Your Content Assets?
One key to business growth is understanding your goals and then taking steps towards those goals. The truth is that you’re probably making a lot of investments in business-building activities, and yet not seeing much return from them. Whether it’s spending money on advertising or attending networking events or managing relationships with suppliers, your company may be making investments in ways that aren’t actually contributing to growth. If you can identify which things are getting you results and which aren’t, you can change up your strategies accordingly. That said, it takes a good deal of homework.
Conclusion
The Internet has become a huge part of all our lives. We use it daily to access information, purchase goods and services, communicate with others and so much more. We spend more time online than we ever have before. Since its creation, SEO (search engine optimization) has had a major impact on how successful businesses reach consumers online. Even without knowing what it means or what they’re doing, most people can tell you that a higher rank in search results equates to better visibility for websites.
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