As a business owner, which tools or ways are you connecting with your customers? Social media channels, telemarketing, email marketing, and sometimes text messages might be your marketing weapon. These tools will help you reach new customers and stay in touch with loyal customers. These ways will help you keep connected with your customers. But now, these days’ businesses have basic interaction with customers on a single tool, i.e., Mobile App so they opt for B2B Mobile Applications or B2C.
Mobile apps have become an important ingredient of every business. Your business or brand identity is incomplete without a mobile app in this era. Let’s discuss the various factors to ask a mobile app development company to develop a user-friendly B2B mobile app.
Smartphones are changing the way people access information. These users can access the required information with just a few clicks on their smartphones. The users of smartphone devices are constantly increasing, and with this, the time spent on these mobile devices is also increasing. It is safe to say that mobile apps have an important role in their daily lives.
So, as a business, you need to create something useful for your future customers by developing mobile business apps. While modern businesses are on the path to building their business applications, many are not yet making full use of them. A report released by Adobe found that 69% of departments in analyzed organizations used 2-5 enterprise mobile apps, and 27% used 6 or more.
Another Thoughtful Read: 3 Best Programming Languages to Create a Financial App
What Features Should Be Included in B2B Mobile Applications?
It doesn’t matter if you are a startup or a business; global recognition is what an entrepreneur will always want! Most modern entrepreneurs know that mobile apps are one of the tools that can make this happen. But there are plenty of apps on Google Play Store and App Store that go unnoticed by users. Your business needs a unique, intuitive application that does what it was designed to do; attract your target audience.
So here is the list of features that your B2B mobile app must have to achieve the same as per the current needs of the market.
Voice Search
Modern phones have started to understand the human dialect through big data processing and integration with AI (artificial intelligence) and ML (machine learning). Providing a voice search option in your B2B mobile app will increase your customers’ usability and look trendy.
This revolutionary feature allows users to type less and interact with their phones more easily using a voice recognition engine. This helps improve the user experience of your app! Giving verbal commands is less orderly than typing. Mobile app development company can encourage their clients to use this feature in their apps.
Location Service Integration in B2B Mobile Applications
Now it is not as revolutionary as the voice search function, but it still has importance in developing the application. Especially in an e-commerce app or mobile CRM app, it allows your app to detect a user’s location in real-time. The advantages are numerous; you can integrate this functionality into personalized advertising campaigns and improve your customers’ shopping experience in the store.
This feature allows brands to deliver the right service to the right customers. Since the app automatically retrieves the device’s location, the user does not have to manually enter the full location and minimizes manual entry for app users.
Face or Finger Print Recognitions
This is also trendy and interesting, allowing users to get rid of manually entering passcodes to access their device or mobile app. Once users save fingerprint or facial data in their devices, they can use the same data for all apps.
Face integration of your B2B app will make your app more secure, and your customer data will be more confidential. Artificial intelligence has made its possible to add finger prints sensors, face recognition system and voice recognition system as well.
AI Integration
AI has been an important part of the application’s success; you can make your app more interesting by having an AI assistant on board. AI assistant will help you to manage different tasks like a real assistant. Many brands have integrated AI in their apps which helped customers choose from a wide range of products.
Feedback Feature
For any business, feedback is essential. It will help the brand to know what problems their users are having with their product or service. For a client, quickly sharing feedback with businesses is a key requirement. What better way to do this is to integrate the ability to share comments directly from your B2B mobile app.? The entire cycle of comments, bug reports, complaints, and suggested fixes and improvements can be minimized by using this feature.
Pro-Tip
In-app payment gateways are a great way to provide a hassle-free shopping experience for users. This feature makes the entire payment process simple, instant, and secure. You can get your app with a secure payment gateway from mobile app development companies in Dallas.
Another Thoughtful Read: Top 10 Daily Mobile Apps for Your iPhone
