Promoting new products is not easy, since the market is overflowing with similar products and highly competitive. This is why having samples of your product will help your business greatly.
It is highly advantageous to provide products samples to prospective customers to increase exposure. It also allows buyers to experience the sample of your product, and then leave with a desire for more. Additionally, it allows customers to leave feeling confident and excited about the purchase. Through incorporating samples of your products in your marketing strategy Your business will reap excellent results, and make your competition feel out of touch.
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Brand recognition
A new product’s launch can be intimidating, because people aren’t aware of the product. This is mostly due to the fact that the credibility of the product hasn’t been earned by positive testimonials. People may be concerned about the credibility of the product or whether it’s efficient enough to be consumed within their own homes.
Through showcasing your product via sample samples, you remove fears and doubts of potential buyers and let them to try your product with no risk. They don’t have to cost a lot, since they only need to be large enough for the consumer to take a taste and, if they like it, will be enticed to purchase the product and then spread the word to their family and acquaintances. This helps build consumer confidence, which in turn leads to growing loyalty to your brand over time.
Costs
The inclusion of product samples included in your marketing strategy is a great way to save money as it can save costs in case of any issues or mistakes that have to be fixed in the development and promotional chapter, instead of the time when the product is placed being sold in grocery stores and retail stores. Since the size of your sample is less than the one you originally purchased it is possible to cover a wider audience for some of the price.
While distributing samples of products may be more economical than an overall marketing strategy that does not have this involved, you need to be aware of the profitability and make sure the budget you have set is being managed efficiently. It is crucial in drafting your plan of business to consider the different costs involved in creating and distributing your samples. Ensure you have included the research process in your budget. It is essential to conduct research on your demographics and to avoid giving out samples in a hurry with no goal in mind; make sure that you have your target market at hand.
Types of Product Sampling
Samples of products typically involve being provided for free to the target people to draw their attention and increase confidence of the products.
There are many kinds of samples for products. Direct Product Sampling and Indirect Product Sampling are typical methods that encourage consumers to play on the products.
Indirect Product Sampling
Indirect Sampling is a method that does not require physical contact between the client and you.
In this instance it is possible to offer free samples of the product to customers who purchase another item within its range. For instance, if, for example, your business sells Maggi Sauce, you can add a Maggi packet for customers to taste.
But there is a drawback when using this method. You don’t know whether the customer was happy with the sample you gave away as much or not. Moreover, there’s no instant feedback from clients on the strategy.
Direct Product Sampling
This strategy is what you would expect from indirect sampling. Direct Product Sampling can be described as two types:
Dry Sampling
It’s an strategy where you provide the client with an item for the user to test at home. This is done by putting it on the stall, and ensure that you have a salesperson who can explain the use of the product. This ensures that a physical connection exists between you and your client.
You could, for instance, describe your freebie in your store and offer customers the chance to take it to take it home.
Dry Sampling consists of two kinds:
Event-Based Sampling
This approach involves giving away an unrestricted sample of your product at a specific occasion.
Event-based Sampling is primarily based on the relevance to the occasion. If you can handle the crash event and provide the opportunity to try out samples of a product that people are attracted to, then that’s the way to go. The cost for this method is not too high since it involves sponsorship of events and free samples.
Super-market Sampling
If more people are able to access the product, the higher your chance of making sales and expanding your company. Overall, the cost is minimal.
Wet Sampling
The method of Wet Sampling is the most well-known technique of direct Sampling. It is a method that allows you to sell products at your store. This is a more precise method. It comes in two forms:
Guerrilla Product Sampling
Utilizing a successful marketing tactic that uses guerrilla tactics to get products in the hands of potential customers could be extremely beneficial.
Marketing should always aim to be entertaining. That’s the reason why the brand gained its credibility. When you mix the ability with an offer for free, it’s effective.
It’s a huge coverage. This method is expensive due to the investment required into the team responsible for distribution.
Selective Product Sampling
This approach involves giving an offer to customers who are not particularly intrigued by the merchandise. This strategy is based around the people who would be interested in the product. The cost associated with this method is extremely expensive, since it covers the cost of selecting and distribution cost.
Source: Product sample
