Before we can begin to address this question, we must first clarify one point: what are digital marketing services? (digital marketing course Malaysia)
Digital marketing is a broad word that refers to any activity that takes place online in order to promote your brand or generate sales. Any business that wishes to reach out to a target audience nowadays must have a digital presence.
Traditional marketing strategies are no longer as effective and efficient as they were in earlier years, and this is becoming increasingly apparent as time passes.
Thanks to the debut and further development of smart phones, everyone is now on their phones; only a few years ago, majority of the online activity was done through laptops and stand-alone PCs.
It’s all about being able to type two terms into a search engine and get an instant response nowadays.
Do you need to know where the nearest takeout is? Look it up on the internet.
Do you need to know where you may go to get a new dress for a wedding you’re attending? Look it up on the internet.
Everything you require is only a single mouse click away. (digital marketing course Malaysia)
So, are you just a few clicks away from having people find you? Well, it all depends on how strong your internet presence is, and this is dependent on a number of factors.
From the quality and ranking of your website to your social media game and paid advertising budget management.
There are two approaches you may take to managing all of these different channels.
You have the option of hiring a full-service digital marketing agency or various specialist agencies.
The question is, which is the superior option.
To address this question, we must consider the advantages and disadvantages of the two techniques.
Using a Variety of Niche Agencies
What is the definition of a niche agency?
A niche agency, as the name suggests, focuses primarily on one field.
For example, one agency will be able to manage your website design and development, while another will handle your SEO and SEM, and yet another will handle your content authoring… Not to mention the social media aspect, which can get even more convoluted.
Some specialty agencies will concentrate primarily on one platform, rather than all of social media. As a result, you can hire a company to manage your Twitter account, another to handle your Instagram account, and yet another to handle your Facebook account.
Specification is crucial, but when a company’s needs aren’t restricted to one or two services, but include a wide range of options, it might be challenging. You’d have to communicate with all of the digital marketing agencies, and keep in mind that there’s no communication between them.
For example, one agency might handle an organization’s Instagram account while another handles its Facebook page. While this may provide benefits in terms of customization and personalization, it may also compromise consistency and continuity.
What exactly do we mean when we say this?
Easy! If one agency is in charge of both accounts, as well as other channels and the website itself, you can simply promote an upcoming event or product across all channels at the same time, with channels crossing over each other, such as posting an Instagram post on Facebook.
Sharing is confined to that one particular channel with specialist digital marketing agency, on the other hand; and in terms of consistency, it will be your task and obligation to urge each and every company to post about that particular product or event on their separate channels.
Now, a single post here and there is one thing; but if your firm requires frequent connection with your agency, such as giving content or asking specific work, managing multiple agencies at the same time may not be the best option for you.
Not to mention ensuring that your brand voice is consistent across all of these mediums! While specialty firms will be well-versed in how to reach a certain social media network’s demographic, you run the danger of your brand’s voice changing from one channel to the next.
Aside from social media, consider having one agency build your website while another handles content creation and search engine optimization.
To begin with, your website is being accessed by far too many people. This isn’t an ideal position; where would you begin if something were to happen? Second, because website design and development are so important to SEO, modifications to the site can either assist or hurt SEO.
This would not be a problem at a full-service digital marketing agency because the departments are in constant communication with one another; however, when you cross agencies, it’s a different storey. In this situation, numerous staff would be responsible for maintaining in touch and facilitating communication among them.
As a result, unless your firm relies heavily on a single component of online presence, you should consider hiring full-service digital marketing agencies. At Digital Agency Network, you can find a list of digital marketing services.