E Commerce

How to Create Optimized Amazon Product Listings

Amazon Product Listings

Making an effective Amazon product listing can be the difference between success or failure that you have achieved with an Amazon product.

Customers on Amazon browse through product listings to purchase. In the end, the way you design your product’s listing will determine the extent of success of your items on Amazon.

As a seller, the Amazon product listing is your storefront. It’s your job to draw and entice buyers with your listing, the title as well as the quality of the images.

Listings for products must be optimized for Amazon’s search engine by using keywords, and to appeal to your customers with high-quality graphics and copywriting.

What Are Amazon Listings?

Amazon product listings play several essential functions for your business. Your products will be discovered by customers in Amazon search results by users.

Product listings also encourage Amazon buyers to purchase your products from rivals.

Amazon’s product listings Amazon are comprised of the following elements:


Your listing’s title is the title that Amazon buyers will see as they browse. The titles should contain your name and brand and any relevant information feasible. Your title for your product is also the best area to include keywords, too.

Amazon offers the character limit to be 250 characters or 50 words in most product categories.

Bullet Points:

The bullet points on the Amazon listing are intended to emphasize the most important features and advantages of your products. Be sure to design bullet points that convince buyers to buy your product over your competitors.

It is recommended to have five or more points on your list. The limit for characters of 1000 characters.

Product Images:

For every listing on Amazon, there are up to 9 photos of the product. The first image described as the main “hero” picture is considered to be the significant one since it is the first image that buyers will see when searching among various seller listings on Amazon.

Images are essential because people are visual, and the Amazon images of your product are the first element they will take as their first impression of your product.

Product Description:

This is where you could provide a longer description of your product, and extend the bullets.

The bullet points as well as the title should concentrate on the placement of keywords and their specificity. The description section for your product should be used to provide a detailed description of the product.

According to the official customer support, the Amazon description limit is 2500 characters in their description of the product. This is about 300 words.

Make use of this space to take an in-depth look at your product’s characteristics, the reason for it and what it can do, and why it’s the top product in your particular niche.

Backend Keywords:

The Amazon backend keywords aren’t visible on your live listings, however, they are as crucial as the other elements. These are hidden keywords that are only used in an Amazon Seller’s backend Account.

The search terms in the backend include two components that are the ability to find Amazon’s product and the aesthetics, as well as the ability to read the listing. 

Include your most popular search terms, including those that you could not incorporate into the title, in the backend.

Like every serious businessperson is required to conduct thorough keyword research.

There are a variety of both paid and free Amazon back-end keyword research tools that are available.

Product Reviews:

Amazon reviews can greatly influence buyers’ buying purchases. Therefore, having positive reviews and ratings is crucial.

The process is also time-consuming as it is primarily about providing top-quality products and high-quality service. 

Contact your customers frequently regarding their orders and read reviews from customers particularly those that are negative.

It’s not easy, but negative reviews can show areas where you can make improvements and provide value to the future customers you will serve.

Pro Tip: Use SellerApp’s Amazon product listing checker to check the amazon product listing performance.

Amazon A9 Algorithm

A9, Amazon’s algorithm for an organic rank algorithm makes use of a variety of elements to match customers according to their keywords, to the items that they’re most likely to buy.

Based on Amazon’s data:

  • 70% of Amazon customers do not click beyond just the very first result page results.
  • 35 % of Amazon customers choose the first item that appears on a search page.
  • The top three results in search results make up the majority of clicks.
  • 81 % of clicks are focused on brands appearing on the very first result page results.

Knowing exactly how the A9 algorithm operates and the steps required to be at the top of the search engine result pages is crucial to increasing the sales of your FBA company.

Despite the notorious secrecy surrounding the A9 algorithm, There are a few established factors that play an important crucial role in determining if your product will be optimized for A9.

How to Create Your Amazon Listing

To create a listing for the product, you must log in to Your Seller Central Dashboard or your homepage. Go into the Inventory tab, then choose “Add a Product”.

On the page to create a new product it is possible to select one of the existing products or create your own. Choose “Create a new listing”.

Select the categories of your product and subcategories to match your product.

The next step is to fill in the information on your listing of products. It is here that you enter your pricing, variations pictures, descriptions, and your keywords.


Incorporate the brands of your choice in the title, followed by the title of your product, including the most popular keywords.


Amazon FBA: business brand name when you’re selling products that are private label. If you do not list private label products, you will mention an address for the company that manufactured the product.

Product ID

This is where you enter your UPC number. It will be a barcode that serves to identify your products.

Brand Name 

This is the place to fill in the blanks on the details of your Amazon trademark name.

Under “offer” fill out:

  • Your price – Select the price you’d like to market the product at.
  • Condition – Select what condition you want to choose for the item.
  • Fulfilment Channel Fulfilment Channel Amazon offers two fulfillment channels.
  1. “I want to ship this item myself to the customer if it sells.”
  2. “I want Amazon to ship and provide customer service for my items if they sell.”

The first option is available to individual sellers who wish to ship each order by themselves. The second option is available for FBA sellers.

After listing your product is complete, you need to develop an order for shipping to bring your items into Amazon’s warehouse.

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