We all want to be the next big thing — similar to some of today’s most famous D2C companies. However, in an oversaturated product market, generating product ideas may be tough. (online selling platform)
Lucky for you, we’ve put up a product brainstorm checklist to assist you in expressing your entrepreneur side.
1.Identify or develop solutions to problems. (online selling platform)
When you’re brainstorming ideas for a product or service, remember to consider your own problems.
It was wanting to listen to music while training athletes for Kyle Kirkpatrick, an Olympic gymnastics coach. The condition? Earbuds that would stay in place no matter whether he was running or performing flips on the trampoline.
Kirkpatricki was the first to successfully take what used to be a little annoyance and make it into a fantastic business concept — the creation of Decibullz.
What is the secret of his success? Finding a problem and then swiftly resolving it.
It doesn’t usually have to be a sophisticated, time-consuming project — it might be quite basic yet incredibly efficient.
Other possibilities exist in addition to those described above:
- Improved product features will result in a distinct competitive advantage.
- A new market in which your rivals are not yet engaged.
- Create a distinct consumer experience and product presentation.
Bliss, a beauty and skincare company, took a popular product and improved its characteristics while also tapping into an unrealized market sector to bring it to the market with distinct positioning.
Bliss, a firm based in New York City that began as a contemporary spa, started its career as such. They attempted to disrupt skincare by bringing innovative items to the market and building a sense of community with their clients.
Bliss, with the use of cutting-edge technology and global ingredients, continues to develop Petta-certified, cruelty-free, clean beauty and skincare goods for every budget in 2020.
“We want everyone to put their best foot forward.” — Bliss
You may discover methods to add value to someone’s life by starting your idea in the perspective of a buyer. x
Reflect on your own life and list those events that slow you down.
2.Find items that you and other people enjoy. (online selling platform)
The word “passionate” has a lot of usefulness.
Starting your own company is far from glamorous. In reality, it looks a lot more like long hours, probably some hilly ground, and perhaps even the occasional or regular sacrifice.
It’s important to be enthusiastic about what you do since it not only helps you get through difficult moments, but it also aids in the creation of a brand message that is relevant, genuine, and compelling.
Let’s face it — without passion, what’s the driving force behind your internet business?
By emotionally investing in your product, you may better communicate its value and purpose into the market. An emotional tale will also help you stand out against competition by drawing their attention to your product.
3. Examine any potential branding opportunities.
You’ve discovered a potential product that solves customers’ problems and is from a place of enthusiasm. So, what’s next? Creating a strong brand message and making a splash in the competitive ecommerce market are two possibilities.
Creating a recognizable and memorable brand takes time, so you’ll need to devote effort to research and really comprehend your target audience.
Put simply, you’re looking to create brand loyalty among your target audience.
Here are a few questions that you might find helpful:
- How do your target consumers prefer to be addressed?
- How will you market your product?
- How will you use your website’s layout, color scheme, and call to action buttons to tell your brand and appeal to potential consumers?
Solo Stove’s Jeff and Spencer Jan are authorities on developing a brand and experience that connect.
Solo Stove’s approach to marketing has been effective because it focuses on the product’s benefits for consumers – the ability for individuals to create memories with their loved ones. The company was able to grow an organic following of loyal customers by focusing on this theme and leveraging its community of devoted clients to improve its brand, product, and online experience via genuine product
Using your product to create community and meaning is an important element of expanding your online store. You’re essentially operating a business on fumes if you don’t have a product or brand that your consumers can connect with.
4. Keep up with the latest trends.
Take advantage of a developing market and establish your brand’s presence.
To be successful in doing so, you must stay up to date on the newest and most popular items and services –– then establish an ecommerce site to profit from them before they become mainstream.
As a small company owner, jumping on the latest trends early may provide your business a significant advantage. Early on, you’ll have the chance to own SEO keywords and establish yourself as a market leader.
Consider items or services that have been on the rise in recent years.
5.Find products that fulfill your guilty pleasures.
It always comes down to what we’re passionate about. Another well-known successful product is one that gratifies consumer desires or even vices..
Shoppers frequently spend more on their guilty pleasures, and develop strong brand loyalty to companies that comprehend their passions.
With their client base, Jeni’s Ice Cream has always tried to capture this feeling.
Jeni’s Ice Cream believes that ice cream is a real delight, therefore their products are made with fresh ingredients. This way, consumers may feel good about treating themselves from time to time (and the many flavor possibilities keep them coming back for more).
6. Identify and cater to small market segments.
Niche segments are frequently a sign of ecommerce success.
The goal of niche segments is to connect with a highly-engaged, and thus highly-converting, audience. Creating a product to address an issue for a very passionate audience group is an excellent business idea since it fills a need for them.
Serving a niche audience that is enthusiastic will improve brand recognition, internet traffic, and, in the end, convert new and returning customers.
Let’s take a look at LARQ. The water bottle LARQ is unlike anything else on the market.
Source: ecommerce platforms , online selling platform
