Types of Digital Marketing to Maximise Business Growth

Modern businesses must have a positive customer experience in order to succeed. There are many ways to improve it without bombarding customers with irrelevant ads. Modern marketers aim to entertain, educate, or inform their audience using the most recent technology and trends. Digital Marketing departments can no longer rely solely on one online channel. They must use multiple types of digital marketing, which require professionals to each sub-department.

These are the different types of digital marketing you need to know.

Social Media Marketing

Social media marketing is used by businesses to promote their products and services using images, stories, infographics and short videos.

Meta (formerly Facebook), Instagram and LinkedIn are some of the most popular social media platforms. Sponsored ads and organic advertising are both options for brands to create relevant marketing communications.

Why should you choose social media marketing?

• Statista projects that there will be 4.41 billion users of social media worldwide by 2025. This number is higher than the 7.9 billion global population.
• Facebook (Statista) has over 10 million advertisers.
• Your brand will feel more personal and human if you are able to communicate directly with your followers. This can help you build brand credibility and awareness.

SEO

Search Engine Optimization) is essential to increasing organic traffic to your website. SEO is made up of many components. These elements are on-page and , based on Google guidelines, and many more.

Why SEO is Important

SEO is a way to increase search engine visibility. This means that anyone searching for relevant products or services will use Google and other search engines.

Search engines now show thousands of results. However, 75% of search engine users only view the first page of search engine results pages. They rarely make it to the second.

Businesses can get their websites on Google’s first ten results pages by using effective SEO. This means that businesses with high click-through rates will be able to rank higher in Google when they perform effective keyword research, and include it in blogs or videos. Refer to the SEO Checklist. Hire among the top 10 digital marketing agencies in Mumbai for providing the best services of digital marketing.

The top-of-the-line SEO courses are a great way to gain practical knowledge.

Search Engine Marketing

Paid advertising, also known as search engine marketing (SEM), is another method to drive traffic via paid channels.

This digital marketing method helps you acquire customers online and increase conversions quickly. Paid ads are used by both new and established companies. Swiggy and Zomato are just a few of the most popular examples.

Why Search Engine Marketing is Important

• Google Ads gives you a return of $2 for every $1 spent. This means that the ROI is 200%
• According to Techjury, 65% of customers click on ads that are paid.
• Quick Sprout claims that PPC generates two times more clicks per month than SEO.
• Paid ads are more manageable for businesses than SEO. Businesses can manage their marketing campaigns and achieve short-term goals. SEO is for long-term goals and can take months to achieve the desired results.

Content Marketing

Content marketing is all about creating value for your target audience. This type of digital marketing can be used to promote a website. To create engaging content, marketers employ a variety of digital marketing tools as well as SEO techniques.

Why Content Marketing is Important

• Every business, regardless of industry, needs content marketing. HubSpot reports that 82% of businesses use content marketing.
• According to the Content Marketing Institute 70% of marketers believe content marketing educates their target audiences.
• According to the Content Marketing Institute, 81% of businesses consider content marketing their main business strategy.

Video Marketing

Video marketing is an important form of content marketing.

Videos can be very impactful as users find them easier to use than reading. Let’s now look at its benefits.

Why you should choose video marketing

• Aberdeen Group claims that video marketing can increase revenue 49% faster than traditional marketing.
• Forbes claims that 90% of customers buy after viewing a product video.
• Videos increase dwelltime, which is a key Google ranking factor. HubSpot reports that 80% of marketers have increased dwell times by including videos on their sites.

Email Marketing

This is the most traditional type of digital marketing. This works well for small and large companies.

Marketers must personalize emails to customers across all touchpoints. Brands can also send relevant emails to subscribers, and convert them.

Why Email Marketing is Important

• HubSpot reports that 99% of consumers check email regularly. This means that if your email marketing is not targeted well, they are more likely to unsubscribe.
• Email marketing can tap into impulse buys. You have a better chance of increasing your conversion rates if you communicate the right message.

Affiliate Marketing

Affiliate marketing refers to the promotion of products or services by another business in order to receive a commission when a sale occurs.

Many YouTube channels in different niches use affiliate links to market online. YouTube channels earn a cut if viewers and subscribers click the link and purchase the product.

Many freelance bloggers use SEO best practices to make affiliate marketing a viable option.

Why Affiliate Marketing is a Good Choice

1. Affiliate marketing is a way to increase brand awareness by 83%.
2. Affiliate marketing is a low-cost way to market your business. Affiliate marketers are only required to be paid when a sale is made through an affiliate link.

Influencer Marketing

This is part of social media marketing. Instead of promoting products and services through celebrities, brands endorse online influencers. These influencers on the internet are content creators and have a large social media following.

Influencer marketing: Why you should choose it

1. According to 89% marketers, influencer marketing has a higher ROI than other channels. (Mediakix)
2. This year, many businesses have increased their influencer marketing budgets.

Mobile Marketing

Every brand should consider mobile marketing as a key digital marketing strategy. Marketers reach their target audience via mobile devices, such as smartphones or tablets.

Why you should choose mobile marketing

1. Digital Examiner predicts that half of all ad spend will come through mobile devices by 2022.
2. Smartphones are the most popular way for online users to access social media channels. 87% of Facebook’s revenue comes via mobile.