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Entrepreneurs should employ digital marketing tactics in 2022

Small businesses may connect with millions of new people, challenge the dominance of huge businesses, and carve out a distinct niche for themselves in the face of fierce competition by implementing a practical, feasible, and consistent digital marketing strategy

Digital marketing is that irresistible force that is changing the business rules all around the world. With over 43 crore smartphone users and 82 crore internet users in India, digital marketing is more important and relevant than ever before. The pandemic covid-19 made it more vital, and businesses began to recognise its significance as everyone began to spend the majority of their time online.

Small businesses may connect with millions of new people, challenge the dominance of huge businesses, and carve out a distinct niche for themselves in the face of fierce competition by implementing a practical, feasible, and consistent digital marketing strategy. Not only is digital marketing the cheapest way to raise awareness about your product or service right now, but it is also the quickest way to interact with your target audience and provide them with the solutions they require, right now, right now. And you can’t dispute that your target demographic is undoubtedly scrolling through Instagram or Facebook.

No wonder the digital marketing business in India is predicted to exceed Rs 23,000 crores, increasing at a rapid rate of 20% per year. The question is not whether entrepreneurs should employ digital marketing tactics for their businesses, but when they should do so: Every day you are not active on social media and digital platforms, you are losing clients, business, and brand recognition.

Based on my own experience running an online food firm and scaling operations at a rate of more than 100% growth, here are the top 5 digital marketing methods that entrepreneurs should follow in 2022 for unstoppable business growth and greater revenue and profits:

Search Predominance

The search engine is the Holy Grail of client acquisition, the ultimate platform for generating leads, raising awareness, and persuading strangers to become your friends, and eventually customers. With 3.5 billion searches done on Google every day, search engine marketing should be a top priority in digital marketing.

SEO, or Search Engine Optimization, for the most significant search phrases should be your first concern, and it can change everything about your company.

Also read : Best digital marketing books in 2022

Social media can provide inspiration, motivation, awareness, and connection

Nearly 34 million Indians use Facebook, while over 14 million use Instagram. And we’re only discussing two social media networks here. If your customer has a smartphone (which is extremely likely), he or she is also on social networking sites, which means you have an opportunity to engage with them, inspire them, educate them, inform them, and make them your best friends.

The crucial thing to remember here is that,

  • unlike a customer seeking for products and services on Google,
  • a typical Facebook or Instagram user is not there to buy or gain information about your product;
  • rather, they are there to socialise,
  • acquire the latest trends
  • and hang out and have a good time
  • Your goal as a brand should not be to sell your products to your audience,
  • but to establish an emotional connection with them,
  • with content serving as the foundation.

When that happens, sparks are sure to fly.

Emails are the most effective direct marketing platform

Emails have been around for decades and continue to be the most effective direct marketing channel. Despite the flash and glam of social media, the use and usefulness of emails has never waned, and real customers with real needs continue to rely on emails as their primary means of communication.

For the long-term benefits of email marketing,

  • build a list,
  • wow them with high-quality content,
  • and then ask them to buy your products and services.

High Loyalty Requires Customized Communication

Whatsapp is the most popular internet messenger in India, with 48 crore users. Surprisingly, very few small firms use this platform for open communication.

  • Our Whatsapp-only orders account for 60-70 percent of our total orders,
  • and the key to our success is highly customised
  • and smooth communication with our vendors and clients.

With Videos, you can express, unleash, and dare

Youtube, with 45 crore users in India,

  • is a world unto itself,
  • a major search engine,
  • a video discovery platform,
  • and a powerful digital marketing strategy that cannot be ignored any more.

Get rid of your doubts, remove your fear, and dive into video marketing to ensure unstoppable growth. Billions of hours being spent on YouTube alone, and the percentage is increasing at an alarming rate.

Because video consumption is

  • at an all-time high,
  • social media platforms
  • such as Facebook,
  • Instagram, a
  • nd others are actively promoting videos.

Yes, small businesses will need time to modify and reform themselves for video marketing, but better late than never. Express, unleash, and dare using videos, and watch as new user acquisition, revenues, and profitability skyrocket.

Given the aforementioned list of reasons, both small and large businesses should pursue digital marketing tactics. Many businesses continue to use traditional marketing methods, but they should focus on the benefits of digital marketing, which allows them to reach out to wider audiences to target and raise knowledge about their products and services. As a result, it is prudent for all entrepreneurs to capitalise on the possibilities of best digital marketing expert in India to advance their businesses.

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