In the smartphone age, QR codes serve as a link between the offline and online worlds. They direct potential new users and loyal consumers to a brand’s store, social media account, or promotional page in the absence of links. We’ve compiled a list of brilliant QR code marketing concepts we’ve seen throughout Asia, including a wonderful mix of one-off novelty applications and practical, everyday use.(marketing campaign)
While not all of these QR code campaign examples are related to marketing in the strict sense of being used in advertisements, they are all part of a connection between us and the internet – and that seamless transition is a crucial component of convincing regular people to embrace something. This aids the vitalization of a product or marketing campaign.
Here are QR code marketing examples you should think about using:
1. Please add me!(marketing campaign)
QR codes have become commonplace in China because to We Chat. In 2011, the popular mobile-only messaging service needed a simple way for consumers to share their We Chat ID without having to type in a URL. As a result, We Chat turned to QR codes, which have existed since the 1990s. Because it’s easier for friends to add each other to We Chat using their phone numbers, brands prefer to use QR codes to direct users to their official We Chat accounts.
It’s not something we’ve seen (at least not on the same scale) with other social networks around the world, such as Facebook or WhatsApp.
QR codes are so important to We Chat that the app includes a built-in QR scanner as well as tools for users to customize their QR codes with colors and creative shapes to make them stand out from the standard black-and-white pix elated splodge. In China, brands do the same thing with QR codes to make them more consistent with their logo.
2. Make a selfie printout(marketing campaign)
Some Chinese retailers have discovered a fresh and exciting technique to attract customers while also marketing themselves. They’re doing it with a customized We Chat-connected selfie printer.
If you’re in a store with a Welomo printer, you must first scan a QR code on the printer’s screen, which adds Welomo’s official We Chat account to your contacts automatically. Then you choose a photo to print from your phone’s album – or take a new selfie – and send it to the printer.
Yes, the QR code is merely a means of transportation in this promotion rather than the main attraction, but that makes sense given that the QR code is nothing more than a fancy-pants link when you think about it.
Stores can choose to give these printed selfies away for free or charge for them as part of a promotion. They might become like the gumball machines you find outside supermarkets and movie theaters, as my colleague wrote in his review of these printers.
3. Go to a bar and order a beer.(marketing campaign)
Earlier this year, a pub in Japan claimed to be the first to accept orders via QR codes. Glass Dance, a restaurant in Tokyo’s Roppongi neighborhood, is maximizing the marketing potential of its innovative ordering method, dubbed the ‘QR Bar.’
While you can order by speaking with the bartender, ordering using your phone by scanning a QR code or two provides you more time — and less pressure – to make your decision. The drawback is that bar patrons who want to do so will need to download the Znap e payments app, which also handles cashless payments for the order. This adds a big stumbling block to what could otherwise be a pleasant way to use QR codes for marketing and convenience.
Consider how convenient it would be to place an order using QR codes, then send the order to the bar via another system – such as a messaging app – and pay afterwards with whichever method you like, rather than being compelled to use a new e payment app. That would be preferable. Glass Dance is at 6-1-23 if you still want to give it a shot. Minato-ku, Roppongi.
4. Increase the number of people who like your shop on Facebook.(marketing campaign)
For its penultimate annual summer sales campaign, a Singapore shopping mall employed four life-size QR mascots – in the form of shopping bags branded with gigantic QR codes. The Vivo City Codeys, a cast of characters inside the mall, pranced around, enticing shoppers to take out their phones and start scanning.
Those who did were sent to a contest promotion website where they could input their information for a chance to win prizes and ‘like’ the mall’s Facebook page. While it’s a bit difficult, it’s a nice example of QR code offline marketing for brick-and-mortar businesses. The mall’s Facebook admirers nearly doubled thanks to a bump of 4,400 new ‘likes,’ according to the marketing agency behind the promotion. There were 8,618 visitors that scanned the code and proceeded to the promotional page. Despite the fact that half of the participants dropped out, it proved to be a cost-effective strategy to gain genuine new Facebook fans.
5. Give your honey money (marketing campaign)
Getting something for nothing is probably the most fulfilling usage of QR codes. It’s like getting free money. During Chinese New Year, Alibaba, a Chinese e-commerce company, did just that. It allowed users of its Alipay app, which is similar to PayPal, to create QR codes that they could publish on social media to encourage relatives and friends to send money to them. It’s a re imagining of the Chinese New Year tradition of gifting young people red envelopes loaded with money as a gift.
The maximum cash transfer during this QR code marketing promotion was RMB 2,000 (US$320). Once the money is sent to an Ali pay user, it can be stored in the mobile wallet app, used at a variety of e-commerce sites, or used to make cashless purchases at a variety of supporting stores.
Source: marketing campaign , marketing campaign examples
