With your retail business all-set on a digital platform, you would want to reach a broader range of customers.
However, that can’t happen if your website lacks a strong online presence. Therefore, it is necessary that you invest in reliable ecommerce seo services.
Search engine optimization for ecommerce enables your website to rank higher in SERPs by optimizing its content, link network, site structure, and keyword placement. It spreads your brand’s awareness across a wide range of channels and augments your growth.
In this blog, we’ll discuss the seven best SEO tips for an ecommerce website.
Refine Your Keyword Strategy
Among the many ways retailers can optimize their ecommerce website, the one approach that works wonders every time, regardless of the industry you belong to, is doing your keyword research right.
Keywords are the words or phrases that customers use while looking for a service or product online.
While strategizing your SEO plan, you might want to use popular keywords but always keep in mind that a strategy planned without search intent in mind is a strategy bound to fail.
The two main types of keywords are informational and commercial.
Informational keywords describe and provide an insight into the product or service you are offering.
Here is how informational searches look like:
- “How to” searches: “How to rank higher in Google”, “How to develop an ecommerce site,” etc.
- Factual Searches: “What is SEO for Ecommerce,” “Why should I invest in SEO services for my ecommerce site,” etc.
Customers make use of commercial keywords when they know what they are looking for and want to purchase the item right away. They are not looking forward to learning more about the item. Instead, they just want to know where they can buy them instantly. Commercial searches look something like this:
- XYZ restaurant near me
- HP laptops deals
- Smartphones under XYZ range
If you want to gain more customer engagements and drive organic traffic to your site, optimize the product descriptions, reviews, and images on your site so that your audience is clear about your offerings.
Optimize Your Product Pages
Being a retail business, your products should be at the forefront and displayed in the most engaging way. You want to focus on the crucial aspects of the page, providing ample information on your products, and repurposing your strategies to effectively gain the customer’s attention.
Some of the best practices you can utilize are:
- Providing detailed information on your products.
- Adding eye-catching product pictures.
- Including an effective call to action.
- Adding testimonials.
One of the most widely overlooked aspects of ecommerce seo services is images. Clear and high-quality pictures draw customers to your website, invoke their curiosity, and compel them into further exploring your site.
However, avoid cluttering your site with too many pictures as they can distract customers and compromise their overall user experience.
Offer Excellent User Experience
User experience (UX) is all about aesthetics and the functionality of the website. You have to ensure that your website offers compelling visuals, responsiveness across all devices, and seamless navigation.
UX plays a big role in keeping the audience engaged, helping the customer find what they are looking for, and augmenting the discoverability of your site.
The major factors that can affect the user experience of a website are:
- Overlaying ads that obstruct the view of the site.
- Slow-loading websites.
- Confusing navigation.
- No call-to-action.
- Inconsistent formatting and layout of the site.
Shorten and Optimize the URLs
Short URLs improve the SEO structure of your website. They improve the user experience, are easier to share across discussion forums and social media platforms, and provide relevant information to the search engines.
Adding keywords in your URLs will help the search engine determine which page they lead to and then rank them accordingly on the SERPs. This is why it is important that you pay keen attention to keywords while creating your URLs.
For say, a user types “XYZ store” in the search engine, and that keyword is present in your URL; Google will show your website on the top.
Faster Loading Speed
With lower attention spans, people seek immediate results when they are searching for something online. So, if your website takes more than a minute to load, people will bounce off right away.
To optimize the speed of your site, you have to ensure that:
- Your website is scalable enough to handle bulk content.
- Your site is not cluttered with images.
- There aren’t too many scripts running in the background.
- All your web hosting issues are resolved.
- The site limits redirecting HTTP requests.
Use Schema Markups
Schema markup is the semantic vocabulary for HTML tags that help search engines to display rich snippets of information upon search.
It helps customers to get a better understanding of your brand and products/services. They also help people find whatever they want easily and quickly.
Different types of eCommerce schemas are:
- Product snippets: Provides details about the product that includes its name, a brief description, image, product ID, price, availability, and reviews. Product snippets help the customer in discovering new products as they display ads on SERPs.
- Review snippets: Helps people to see the reviews about a certain product or service and then make an informed decision based on it. These snippets have the author mentioned on them, so that customers can find them and confirm the validity of their reviews.
- Product availability schema: Consists of product’s name, price, image, and other relevant information. This schema lets a user know the availability of the product displayed either on a single page or within an online store.
- Video schema: Gives brief information about the video, such as its resolution, age restrictions, language, and the type of content present in the video.
- Price schema: Lets users know about the exact price or the price range of a product.
Do Not Plagiarize Content
When you duplicate content, you are not only stealing ideas but also hindering yourself from understanding your audience.
While your competitor is out there conducting in-depth research on their target audience and curating content that resonates with their customers, you’re copying their content and have nothing new to offer to your customers.
It is unethical, ineffective, and doesn’t seem like an ideal situation.
We suggest that you go that extra mile and invest in ecommerce seo services, so that you can get 100% unique content. However, if your products are almost the same as your competitor’s, try using different images, adding suffixes to your URLs, and adding unique keywords on your pages.
While producing content, avoid the usage of “the,” “and,” “of,” and “a” or try to limit their usage as they can decrease the readability of your text and the ranking of your site on SERPs. In addition, try to use a tone that suits the audience you are targeting.
If some of your own pages share the same content, you can add canonical tags on those pages so that the search engine crawlers will crawl the master page and prevent your site from having any duplicate content issues.