Did you know that 50% of consumers prefer to opt for a brand’s logo they feel familiar with? That’s why having a logo is essential, irrespective of niche or business size.
Remember, in the fitness space, a professional logo showcases you as a credible and reliable business. A business that firmly believes in establishing a lasting relationship with fitness enthusiasts. If created right, a fitness logo can communicate the brand story according to the icons, fonts, and colors you choose.
More so, fitness and wellness logos don’t only draw the clients in, but sparks confidence and promotes a sense of well-being. As a general rule, it needs to have the following:
To find out how to nail a fitness logo design services, keep on reading the post!
1) Brand Vision
Start with having a keen focus on your brand vision. You need to ask yourself the following questions:
- Are you selling a particular service?
- Will you be targeting overall health as your vision?
- What is the primary focus of your fitness venture – products or customers?
- How do you want your target audience to perceive your brand?
Getting answers to these questions will give a clear picture of what you want to do with your logo. Moreover, consider your business logo as a sales pitch and use it to create the impression you want. The whole idea of having a logo is to convey who you are and what you stand for as a business.
2) Color Combination
Experts don’t encourage using more than three colors in a logo. Going overboard with colors may make your fitness logo overwhelming. Also, go for the colors that express what your business actually provides.
Don’t restrict colors to your logo only. Instead, use them in your branding material, website, or even on social media channels to maintain uniformity and establish an association with your brand.
For example, think about red and white colors in a logo design. Your mind immediately associates it with Coca-Cola. That’s what you need to do with your fitness venture. Think about colors that resonate with your service and enable people to recognize your brand.
You can use the following ideas for inspiration:
- High-energy exercise: black, red, orange.
- Movement exercise and dance: purple, yellow.
- Hiking and trekking: brown, green
- Meditation and Yoga: blue, green, lavender, pastel colors
3) Simple yet Catchy Design
Some of the best logos are simple in nature. The simpler, the better. Because when you design a simplistic logo for your fitness business, it’ll become easier to pay attention to it. Your client base will understand the idea and engage with it.
Take bigger brands, such as Apple, Pepsi, or HP for an example. These brands have one thing in common – a simple logo. While designing a logo, your focus shouldn’t be on how artistic you’re, but on how creative you’re at communicating your brand message in the simplest way.
For example, the logo of Lotus SPA is truly a simple logo that is easy to remember, too.
It’s no secret that being into fitness requires immense dedication and determination. Those who want to be fit need to make a lifestyle commitment and work on it daily. This very element needs to be shown in your font choice. You can opt for a thick and heavy font to showcase strength and boldness.
Don’t choose a font due to its aesthetics, ensure that it expresses values and missions similar to your business. Many fitness brands choose bold and modern typefaces, as they appear eye-catching. If you’re still wondering, serif and sans serif fonts make the right examples.
On the flip side, if you’re catering to women and offering dancing exercises, you need to select a stylish and quirky font. For a bodybuilding facility, go for a font that demonstrates strength and power.
While choosing an icon for your fitness logo, consider the present and future. Because fitness is a broad space, it’s difficult to predict what changes your business goes through in the coming years. Will your yoga and meditation studio will still be a yoga and meditation studio after five years?
Although it’s hard to decode, foreseeing where the business will be heading in the future is crucial. If your fitness business will transition into other areas of health and exercise, go for an abstract logo and leave room for alterations. If it’s grounded in a particular fitness structure, opt for a specific icon.
Don’t overcomplicate the process of icon selection. Stick to basics to gain maximum effects. For example, if your gym has a cycling facility, go with a bike or wheel icon to maintain relevancy.
On the other hand, incorporating a sense of motion is another great idea. As motion is a core factor of a fitness business. Try incorporating it into your fitness logo, too. With a dynamic design, you can garner customer attention and motivate them to get more active physically.
To make your fitness logo creative and meaningful, you need to have a clear brand vision. Along with that, focus on the business message you want to communicate. Once you gain clarity on crucial questions like these, start researching or brainstorming logo design ideas.
With the right fitness logo, you can build a bridge between your business and client base. Make it simple yet aesthetically pleasing. And don’t forget to feature it on marketing and branding materials, as that’s how people will remember your fitness logo.