Web design advice is plentiful on the internet. Many individuals have different ideas on what the ideal website should look like. This is because the design is subjective to some degree. What one individual enjoys, another may despise.
At the same time, web design is one of the most critical aspects of a website’s success. In fact, over half of individuals feel the appearance of a website is the most important aspect in determining a company’s legitimacy. As a result, it has an impact on conversions, bounce rate, and other metrics.
If only there was a method to obtain some objective statistics on how to build good web design, that would be wonderful. There’s more! And a large portion of it has been gathered in this page. Keep reading for some science-backed web design advice. Stop going with your intuition and start doing what has been proved to work.
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Tips for Crushing Your Next Website Project Based on Science
1. Prioritize Scrolling Over Clicking
If you can’t make information compressible into sliders and/or accordions How do you display it? Answer: all of it on one page, including all the information typically hidden away. It’s true, it works.
There’s an interesting case study from Crazy Egg to prove this assertion. They changed from simple, short selling page, to one which was 20 times longer than the initial.
The resultwas that conversions jumped by 30 percent! This is certainly nothing to laugh at.
It seems like people prefer scrolling more than they enjoy clicking. So, if you’re present in a situation where you are spreading information about your products across multiple websites, you should think about rethinking your strategy.
2. Direct Attention Using Visual cues
One of the primary purpose that web designers perform is to direct users. It can be done by distributing different weights to different elements, making it clear towards where you want it take it.
However, you can make use of more visual cues in order to accomplish this. One method is taking benefit of humans are inclined to gaze at the exact same way that they do when they look at people in advertisements.
See how in the photo above the more people are looking at the text that the baby is staring at than when the baby was staring towards the camera? This is actually happening and can be used to focus attention on your website where you need to draw attention.
But, you don’t need to be a sly person when it comes to directing attention of visitors. Sometimes, it’s best to be clear about the issue. In the study in which researchers conducted tests of the above effects against a simple arrow pointed at something.
The more direct method was more effective than the subtle signal.
Let this serve as a lesson for you.
3. Utilize People in Pictures (But avoid stock photos)
In addition to using them to draw the eye, including people in the images you post on your website is generally a good idea. Humans love to connect with other people in the real world as also on the web. That’s why, for instance we have pages in blogs.
This is evident in work in a example study from Basecamp. They were able to boost the conversion rate by 102.5 percent after switching the landing page from text-based to one with a big photo of a human in the background.
Simple and efficient. But, there is a caveat: the entire effect can be diminished by stock photos. The Nielsen Norman Group study revealed that we’re very proficient in recognizing these common images, and then adjusting them.
This is why when you decide to include images of people on your website, make sure that they’re authentic and authentic. Incorporate your employees or customers. Say no to stocks.
4. Make use of the Right List Place an order
Utilizing lists which are both ordered and unorganized is a fantastic method of making information more easily accessible. However, it is evident that, just like in this case attention spans are variable for humans.
This is due to the phenomenon known as the the serial-position effects. It basically states that when you read an order, you’re most likely to recall the items at the beginning and the close. The middle part is, however is often ignored.
The lesson to be learned here is: when listing the strengths of your service or product ensure that you list the most significant ones places where they’re likely to have an impact.
5. Make use of social proof
The final one in our list of web-design advice is to address the”conformity bias. This is the tendency for people to behave as other people do. This means that when a certain group of people like certain things, they are more likely to follow the same thing.
One method of getting this feature on your site is to demonstrate social evidence. If you can demonstrate that other people have a positive view of your website, product or content the new visitors will be more inclined to believe the same.
You can easily demonstrate this by counting the number of social media shares shared, mentions in publications or testimonials. If you’d like to dig deeper into the subject there is a complete report that will help.
What are Your Favorite Web Design Tips?
Designing a website is nebulous subject and plays a role that has a significant impact on the performance of your site. Therefore, it is essential to understand what you’re doing. The use of research to help you is a good method to make sure.
These techniques can be applied to improve your site’s efficient, and more efficient for your visitors and increase conversion and other success indicators of your website. Let’s go over these techniques one more time:
- Prioritize scrolling over clicks
- Attention is drawn to the visual signals
- Make use of images of individuals (but not stock images)
- Prioritize the order in which you list items
- Make use of social evidence to make your website more appealing
Hope this helps to improve your personal web design. If you have other tips or studies that you’d like to share, please do not hesitate to share them with us.
Do you have any additional web design suggestions that are based on your research? If yes, do share them in the comments section below.